The IDEAL range
British-made IDEAL saddles, chosen and fitted with you
Fine English saddlery from Walsall — matched to your horse and your riding, with expert remote fitting advice.
IDEAL is a market leader in the design and manufacture of fine English saddles, based in Walsall — the historic home of English saddlery — and a member of the Society of Master Saddlers. We believe the range offers unrivalled choice, quality and flexibility, and we help you find the model and specification that genuinely suits your horse and your riding.
The speciality
IDEAL's Designed to Order service
You can have the best of both worlds: a saddle from a major, innovative British manufacturer, plus an individual specification built around you and your horse. Designed to Order is our speciality, and it is often the answer for hard-to-fit horses where off-the-peg saddles keep falling short.
Why remote advice matters before you order
Choosing the model is only the start. Width, seat size, flap, panel, tree and balance all matter — and the right combination depends on your horse's shape, your build and your discipline. Our remote fitting process gathers the evidence we need to advise properly, so you can order with confidence. Prices include the saddle and the fitting, backed by a full money-back guarantee.
How remote fitting works · What it costs · Guarantee & aftercare
Not sure which IDEAL model suits your horse?
Tell us about your horse and your riding, and we'll suggest suitable IDEAL saddles and the right specification — honest advice, no obligation.